For this reason he invited many of his best friends and most promising co-workers from the Squaresoft group, creators such as Taro Kudo, Akira Ueda and Yoshiro Kimura. After having participated in the creation of some of the most respected titles for the Super Nintendo, namely Chrono Trigger and Super Mario RPG as a field designer, he felt the desire to find new paths that could lead him to fully realize his creative power. This unusual and somewhat enigmatic company name derives from the founder’s admiration for the electropop moods of Yellow Magic Orchestra, explicitly for their album Technodelic, Nishi’s favourite. Such an example is that of Love-de-Lic, a small independent studio founded solely by Kenichi Nishi, of Squaresoft fame, in the year of 1995. Surprisingly, with business being synonymous to the Japanese videogame world, it is the creativity and innovative spirit of a few authors which has driven the industry forth, to a point where economics are totally irrelevant in the artist’s domain. A considerable portion of western video game players regard Tokyo as their Mecca, and Akihabara as their Grand Mosque, the place where every game they dream of can be tracked, in spite of its age or rarity.
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Video games have become one of Japan’s most desired commodities, one they export by the hundreds every year, in the form of home and portable consoles, games, along with a fully developed secondary industry of toys and collectibles. Instead of the old emperor’s desire to imperialize and conquer territory, the last decades have been ruled by private businessmen and enterprises that were able to understand the present day’s market tendencies in mutual adaptation. State of the art electronic components, sold for a very competitive price, along with notable advertising and the desire to expand their market made this little Pacific island the world power it is today. There is an immense dichotomy between the small size of Japan and the great expansive economy which they attained in the period after the Second World War.
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